"Anyone who says Phil isn't technologically sophisticated is an idiot," he told Business Insider on Twitter.
"I can tell you there's stuff that's just not true," Michael Gartenberg tweeted on Tuesday. One former Apple employee who reported to Schiller criticized the excerpt. Investor and former Apple executive Tony Fadell. "It's not an attack on Phil Schiller, I'm just reporting on what people have said," he said.Īpple declined to comment. I asked Apple multiple times for an interview." "That's all I can do in giving an oral history is talk to the people that were there. "Parts of this story were corroborated elsewhere," Merchant said, adding that he had another source with direct knowledge confirm the anecdote. I had no reason to believe his detailed account of the debate over input technology for the iPhone was untrue," Merchant said in a statement. " I conducted dozens of interviews with current and former Apple employees involved in the iPhone project while researching this book, including with Tony Fadell. In an interview with Business Insider, Merchant said he stands by the story and said that his conversation with Fadell was recorded. Fadell's objection comes from the fact that he had quote approval, and he never approved the quotes about Schiller, a person close to Fadell told Business Insider. Hard keyboard.’ And he wouldn’t listen to reason as all of us were like, ‘No, this works now, Phil.’ And he’d say, ‘You gotta have a hard keyboard!’ ” Fadell says.įadell said he's asked Merchant to "correct the record:" -Tony Fadell June 14, 2017įadell's tweet makes it unclear whether he actually said the quotes attributed to him or whether he was misquoted. He “just sat there with his sword out every time, going, ‘No, we’ve got to have a hard keyboard. After everyone else, including Fadell, started to agree that multitouch was the way forward, Schiller became the lone holdout. It had an email client and a tiny hard keyboard. The BlackBerry was arguably the first hit smartphone. The executives debated which project to pursue, but Phil Schiller, Apple’s head of marketing, had an answer: Neither. What's notable about the anecdotes about Schiller were that they stemmed from on-the-record quotes from top former Apple employees, including Tony Fadell, who was in charge of the iPod division. The excerpt says that Schiller fought for a BlackBerry-style physical keyboard on the first iPhone until late Apple CEO Steve Jobs had to tell him to get with "the program or get the f-k out." Parts of the excerpt painted Phil Schiller, Apple's top marketer and one of the most important executives at Apple, in an unflattering light. On Tuesday, The Verge published an excerpt from Brian Merchant's "The One Device," a book about the invention of the iPhone over a decade ago and the device's worldwide impact. It often indicates a user profile.Ī top Apple executive said on Tuesday that parts of a recent story in The Verge about the invention of the iPhone were "not true." Account icon An icon in the shape of a person's head and shoulders.
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